Postponed - The Rebranding Journey: Charting the Best Course for Your Nonprofit (Virtual)
Online via Zoom
Event Details
This session has been postponed. Please keep an eye on NAM's training calendar for future dates.
The Rebranding Journey: Charting the Best Course for Your Nonprofit
Who should attend?
Perfect for nonprofit organizations of all sizes wondering if a rebrand, refresh, or awareness campaign is the right move. This session offers clear answers and helpful language to discuss which path to take with your board members and leaders.
Description and Takeaways:
Steer your nonprofit toward making a greater impact by assessing if it needs a rebrand, refresh, or awareness campaign. A strong brand acts as your North Star, guiding donor engagement, boosting fundraising success, and strengthening stakeholder connections without stretching your budget. This session will serve as your compass, ultimately pointing you in the right direction.
Key takeaways include:
- Gain a clearer understanding of whether you need a rebrand, a refresh, or to raise awareness.
- Discover the best language to explain the need for a rebrand to your board.
- Learn a useful exercise to facilitate discussions with stakeholders.
Use this information to start your journey toward a solid nonprofit brand. We’ll offer strategic insights and actionable tools to help you take the next steps.
Tuition
NAM Member: $35
Not Yet Member: $70
Meet Your Trainer:
Lyn Wineman, KidGlov President and Chief Strategist
Few can match Lyn Wineman’s passion for marketing—or for helping change-makers do more good in the world. As the founder, president, and chief strategist of the full-service advertising agency KidGlov, she has created a space where both of these passions flourish. Lyn’s talented team is known for putting the megaphone in front of people leading positive change––like you. KidGlov earned its Certified B-Corp status in 2021, proof of their commitment to social and environmental excellence. Tune into KidGlov’s Agency for Change podcast for some insightful chatter, or catch her on LinkedIn @LynWineman sharing the kind of ideas that light up a room—or a cause.